If you have a small to medium-sized business and you are wondering how you can grow your customer base, then your first step needs to be to create an email newsletter. This is a chance to tell your existing clients what you are up to and to try and pull in new customers with your exciting ideas. Here at JeremyHixon.com, we love to help company owners expand their brand through website development and tech innovations, and email newsletters are a big part of that. So we have some reasons why you need to start sending these out and how to go about it.
Why Are Newsletters Effective?
In this digital age where everyone is looking at their computer or cellphone at all times, an email newsletter is necessary to get your content in front of their faces. In fact, even after all of these years, experts say that email marketing is still the best way to spread your message. This is a chance to write short blurbs that discuss your newest products, upcoming sales, coupon codes, and even some entertaining content, such as a behind the scenes look at your business. If people don’t know what your company is all about, then this is a chance to tell them.
You Need to Grab Their Attention
You are probably now wondering how you can grab the attention of your audience, especially when they get so many other emails over the course of the day. In addition to having engaging content, you also need to have a snappy headline that grabs their attention and propels them to read the rest of the message.
The key is to write a clever and interest-inducing subject line that piques their interest. There are several tricks that you can try. One is to tease their interest so they feel like they have no other option but to read the rest of the newsletter. Something like, “You Won’t Believe This Sale!” Another idea is to make an announcement right there on the subject. So that might be “The Winners Of The Caption Contest Are…” The point is to leave them wanting more.
Use Online Tools to Improve Your Design
Now that you have the customers moving onto the meat of your content, you need to make sure that the newsletter is easy to read and navigate. If your newsletter design is not up to your standards and you are not a graphic expert, then you may want to use an online template and modify it to your needs.
If you go this route and you don’t love what you see or there is a background picture that you would like to replace with your own, then try a free image background remover like the one offered by Adobe. This is a great tool that allows you to upload a current photo and then choose which parts of the background that you want to remove. Then, you can add in the picture that you need. All you do is upload it and download when done, and you can use it forever.
Contact a Professional If Necessary
In the case that you have used these tools but you still are not satisfied with how your newsletter looks or you are not getting the audience reaction that you would like, then you might consider hiring a professional. A high-quality marketer or graphic designer can help you to create smart elements and perfect your newsletter so that it looks like the messages sent out by the major corporations. When you hire a professional, make sure that you make all of your wants and needs known so they can create what your business needs to succeed.
As you can see, it is a wise idea to create a newsletter for your business. Consider this advice, use online tools for design and background removal, and see how your message can help your company succeed. If you would like to know more about how Jeremy Hixon can bring your business to the next level, then contact us at the form here.
