For a long time, I’ve been head-down in the 9-to-5 world, building and managing WordPress sites and dealing with the “noise” of the web. But lately, thanks to the growth of AI and particularly tools like Claude Code, I’ve found the time and the interest to refocus on something that actually needs the effort: simplicity.…
Show Special Pricing After User Login in WooCommerce
Why show different prices only after customers log in? Why do some online stores show prices right away while others don’t? You land on a product page. You like what you see. But the price? Gone. Or blurred. Or replaced with a simple line: “Login to see pricing.” At first, it feels strange. Maybe even…
Collect Donations Through Variable Pricing on Product Pages
What if your customers could decide exactly how much they want to give based on what feels fair, meaningful, and possible for them? That single question changes everything. Because donations aren’t like regular purchases. They’re emotional. Personal. Sometimes impulsive. Sometimes deeply considered. And when people are forced into fixed numbers, something breaks. They hesitate. They…
How to Utilize AI Tools for the Creation of High-Converting Marketing Content
Can machines really write content that sells? Crazy question, right? Machines writing content that makes people buy things? It sounded like a wild dream not so long ago. But here we are. AI is now doing what many marketers once thought impossible: it’s writing stories, crafting headlines, and even selling products. The world of marketing…
How to Bulletproof Your Business IT Infrastructure
In today’s volatile climate—economic shocks, cyber threats, rapid tech shifts—your IT infrastructure isn’t just background support. It’s the spine of your adaptability. You don’t get second chances when your systems go down mid-crisis, and you can’t afford technical debt when customer expectations shift overnight. If your business relies on fast decisions, hybrid teams, or any…
How Local Businesses Can Leverage Community-Driven Strategies to Adapt to Economic Shifts
When economic winds shift, local businesses often feel the chill first and hardest. From inflation squeezes to sudden changes in consumer behavior, it’s not just about keeping the lights on — it’s about reading the room, staying relevant, and protecting the livelihoods that ripple out from every shop, studio, and storefront. The businesses that last…
