If you want your business to grow, you need a website that works. Too often, businesses focus on the design and aesthetics of their website instead of on what matters most: functionality. Your website should be built with your business’s growth in mind. In this article, Jeremy Hixon discusses some tips on how to ensure your website is effective in helping your company grow!
Integrating Your Internal Tools
If you want your website to be effective in helping your business grow, you need to integrate your CRM and ERP systems. By doing so, you’ll make it easier for your customers to do business with you. Here are some tips on how to do that:
- Make sure your CRM and ERP systems are compatible.
- Use a connector tool to link the two systems together.
- Configure the connector tool to match your needs.
- Test the connector tool to make sure it’s working correctly.
- Train your employees on how to use the connector tool.
By integrating your CRM and ERP systems, you’ll make it easier for your customers to do business with you. You’ll also make it easier for you to manage your business operations.
Using BPM for Smoother Operations
Business process management (BPM) can help you streamline your business operations. Using BPM software, you can automate your business processes and improve efficiencies, saving you significant time and money.
BPM can also help you improve customer service. Automating your business processes reduces the amount of time it takes to complete them and allows you to focus on providing excellent customer service. Further, implementing BPM can help you improve your website’s performance. Not to mention, you can learn valuable information to better align your site with your customers’ needs and expectations.
Incorporating Website Banners
Creating attention-grabbing website banners is a fantastic way to help promote your business. However, designing them yourself can often be expensive and time-consuming, especially if you need to hire a graphic designer.
Luckily, many online banner makers allow you to easily create custom banners for your website or social media pages. These tools allow you to choose from various templates and customize them with your own text, images, and other brand elements.
Additionally, many of these tools offer free and paid plans, so you can find one that fits your budget. By using an online banner maker, you can create professional-looking banners without spending a lot of money or time.
At the end of the day, consumers want to spend time on websites they can easily use and navigate. If your website is challenging to use, you’ll likely lose potential customers.
Here are a few tips for ensuring your website is user-friendly:
- Make sure your website is responsive.
- Use simple and straightforward language.
- Avoid using too much text.
- Use clear and concise calls to action.
- Make sure your website is easy to navigate.
Drawing More Traffic
Finally, take steps to increase the traffic to your website. More traffic means more leads and conversions, ultimately leading to a significant boost in sales.
There are several ways to increase traffic to your website, including:
- SEO: Use keywords throughout your website content to improve your website’s ranking on search engine results pages.
- PPC: Run paid advertising campaigns to draw traffic to your website.
- Social media: Use social media to share your website content and promote your business.
- Email marketing: Send emails with links to your website content to your subscribers.
A website that is designed for your business’s growth means taking into account all of the different aspects that are important to you and your customers. It also requires a commitment to ongoing optimization and testing to ensure that your site always performs at its best.
Remember to integrate your team’s internal tools, adopt BPM, and follow the other tips above. If you need help getting started, an experienced web developer like Jeremy Hixon can make your project less stressful and more successful!
Would you like to read more helpful content or learn about my web and WordPress development services? Visit JeremyHixon.com today!