Whether building your business website from scratch or revamping your current site, ensure your website is built with growth in mind. Follow the steps below (presented by Jeremy Hixon) for a website design that helps grow your business long into the future.
A User-Friendly Design Goes Beyond Looks
Putting function first is a great way to create a website that visitors actually want to use. If your site looks good, but it’s difficult for people to figure out how you can help them or what you’re trying to sell, potential clients may bounce off your site before they ever get anywhere near a conversion.
Accelerating Search Traffic to Your Site
To ensure your site’s traffic grows organically, it helps to have some search engine optimization, or SEO, know-how. That includes using specific keywords and phrases in your website copy, writing unique meta descriptions for each page on your site, ensuring that you have up-to-date social media profiles, and incorporating links from reputable sites.
Your site must be responsive to be usable on desktop and mobile devices. When a site isn’t responsive, people using smartphones, tablets, or other small screens can’t access it in a way that makes sense. If your website isn’t easily accessible on all device types, consider hiring a web developer to address that issue as soon as possible.
Improve Your Site’s Performance
The faster your site loads and the more smoothly it operates, the greater the likelihood that visitors stick around and buy — and you experience fewer abandoned carts. A content delivery network, or CDN, serves an important role in website speed. A CDN is a group of servers that act as proxies for your site. When a user from Chattanooga, Tennessee, requests content from your site, it’s served up from a server geographically closest to them — resulting in faster page load times and fewer connectivity issues. Also, optimize your images to improve load times.
Integrate Your Systems
If you want your business to grow, you need a strong foundation — and that includes the technology infrastructure beneath it. A growth-minded website is built with a combination of business needs and consumer experience in mind, integrating seamlessly with your customer relationship management tool, enterprise resource planning system, and other internal tools.
Integrating your CRM and ERP systems is essential for improving your internal processes. It allows you to record data about interactions with customers and suppliers, saving you time and allowing you to focus on your business.
Choose Payment Providers
Partner with a payment provider that offers features that suit you and your clients best — one where both parties are comfortable with how payments are made. Find a solution, such as an API to retrieve bank account balance, that allows your customers to check out smoothly and lets you avoid pesky credit card fees. Not only does this streamline the payment process for everyone involved, but it also gives your clients another reason to trust you.
A Powerful Online Presence
Understanding user psychology and implementing a few simple steps can make the difference when making sales and maximizing traffic flow. Build a site that prioritizes conversions, traffic flow, and user experience for a powerful online presence.Visit Jeremy Hixon, based in Chattanooga, Tennessee, for professional website design.