Designing and developing a marketing email or a newsletter is a challenge. A lot of designers don’t realize that email clients that run on your machine go beyond what you might call “unfriendly”. In fact, it’s safe to say that as far as HTML content is concerned, they are stuck in the 80′s. Webmail clients aren’t much better. AOL Webmail, GMail, Yahoo and all of their siblings have to safeguard the end-user’s security so they keep a tight grip on the content being displayed when the email is opened. Just keep a few basics in mind and you should be able to deliver some high-quality emails that will actually be seen and read by your subscribers.

Read more…